26-Title: Farmers’ valuation of attributes associated with animal healthcare services in Uttar Pradesh (India): Application of conjoint analysis

Authors: D Bardhan, Sanjay Kumar and Rishi Kumar Singh

Source: Ruminant Science (2020)-9(1):125-130.


How to cite this manuscript: Bardhan D, Kumar Sanjay and Singh Rishi Kumar (2020). Farmers’ valuation of attributes associated with animal healthcare services in Uttar Pradesh (India): Application of conjoint analysis. Ruminant Science 9(1):125-130.


The present study has analyzed perceptions of livestock farmers towards the provision of animal healthcare services (AHS) in terms of providing empirical estimates of farmers’ valuation of different attributes associated with AHS. The study was conducted among 1304 households from all 9 agro-climatic regions of Uttar Pradesh state of India. Using multivariate data analytical techniques, households were categorized into poor (48%), medium (36.5%) and rich (15%) wealth categories. The analytical procedure of conjoint analysis was used to know quantitative estimates of farmers’ relative valuation of different AHS attributes. Respondents’ ratings of different AHS providers on different attributes revealed no significant differences in the mean ratings given to attributes such as proximity, quality and affordability. Also, there were no significant differences in the mean ratings for each attribute for a particular AHS provider across different wealth categories. The only pattern that emerged was lower score given to ‘proximity’ as compared to ‘affordability and ‘quality’ across different wealth status categories and various AHS providers, thus indicating that the real issue in accessing AHS is proximity, i.e. easy access to AHS at the time of need. Application of conjoint analysis to assess farmers’ relative valuation of different AHS attributes revealed  ‘place of service’ as the most important attribute for all categories of respondents, closely followed by ‘supply of medicines by service providers’ and ‘type of service provider’.


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