15-Title: Assessing the adoption pattern of livestock-oriented mobile applications by the livestock owners in Mathura district of Uttar Pradesh
Authors: Umashankar Rawat, Sanjeev Kumar Singh, Amit Singh, Rashmi and Vivek Khandait
Source: Ruminant Science (2024)-13(1):95-98.

Abstract

How to cite this manuscript: Rawat Umashankar, Singh Sanjeev Kumar, Singh Amit, Rashmi and Khandait Vivek (2024). Assessing the adoption pattern of livestock-oriented mobile applications by the livestock owners in Mathura district of Uttar Pradesh. Ruminant Science 13(1):95-98.
Abstract
Animal husbandry plays a crucial role in the Indian economy but the production potential of indigenous animals is less as compared to their population. For improvement in the productivity of dairy animals, it is very crucial to deliver the relevant and timely information to the livestock owners. So, it is of immense importance to utilize the potential of mobile and its application in the dissemination of credible information to farmers to maximise production with minimum cost. With this background, the present study was planned to study the adoption pattern of livestock-oriented mobile applications among livestock owners of Mathura district of Uttar Pradesh. Information was collected from 15 randomly selected respondents from each village, thus comprising a total of 150 respondents for the study. Data was collected through a pre-designed structured interview schedule and the results were analyzed using suitable statistical tools. The study revealed that YouTube was the most preferred mobile application adopted by dairy farmers for information seeking on livestock rearing followed by searching in the Google. The majority of the respondents adopted feeding, management and disease control practices etc. 55.34 per cent of the dairy farmers had adopted market-oriented mobile applications followed by breeding applications (46.00%). Breeding and marketing applications oriented on livestock are adopted higher in number whereas feeding; management, disease control and health care practices were more adopted from YouTube.
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