Existing marketing practices of goat owners in Chittorgarh district of Rajasthan

Title: Existing marketing practices of goat owners in Chittorgarh district of Rajasthan

Authors: Anil Mordia, MC Sharma, Rahul Singh Pal and ML Gurjar

Source: Ruminant Science (2019)-8(1):77-80

Cite this reference as: Mordia Anil, Sharma MC, Pal Rahul Singh and Gurjar ML (2019). Existing marketing practices of goat owners in Chittorgarh district of Rajasthan. Ruminant Science 8(1):77-80.



Livestock plays a vital role in the agriculture and rural economies of the developing world. Animal husbandry is a major economic activity of the rural peoples, especially in the Chittorgarh district of Southern Rajasthan. A field survey was conducted to study goat marketing management practices of 120 respondents of 8 villages of Chittorgarh and Kapasan tehsils of Chittorgarh district of Rajasthan were interviewed. Frequencies were worked out for each attribute and percentage were calculated to draw inferences. Majority of goat owners sold the goat and buck at their village (57.50%), at the time of Eid festival (55.83%), at the 6-9 months of age (86.67%) and 15-30 kg body weight (68.33%). Generally, bucks were sold on a bodyweight basis and get income Rs 3000-5000 per buck at the 6-9 months of age (55.00%).


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